marketing/communications
LIMBO FOR ALL
To elevate the digital presence of a local entertainer, our approach included a comprehensive social media strategy, content creation, video production, designing visually appealing website content, developing marketing materials and coordinating grant applications. Basic social media training was provided as well.
INTEGRATED MARKETING
Website Design
Video Production
Marketing Collateral
Proposal Writing
Social Media Strategy
& Content Creation
Meeting professionals international - BC chapter
We spearheaded the creation and execution of a series of social media posts and targeted email campaigns for the BC Chapter of Meeting Professionals International. The goal was to build anticipation, engage the audience, and drive attendance for their January 26th event featuring Will Curran, an industry expert in the event tech industry.
EVENT MARKETING
Email Campaigns
Social Media Strategy & Content Creation
JEWISH FAMILY SERVICES VANCOUVER
Aimed at fostering meaningful connections, this approach included both a donor- and client-centric communication strategy. The scope encompassed crafting compelling content for both print and digital newsletters, devising an impactful social media strategy, producing engaging video content, planning and executing the Innovators 2023 event, revitilizing website content and conducting interviews and developing the annual report.
INTEGRATED MARKETING
& EVENT PLANNING
Print & Email Newsletters
Event Planning
Video Production
Annual Report
Marketing Collateral
Social Media Strategy
& Content Creation
PR MECHANICAL
To increase brand awareness and employee engagement, an internal communications strategy was developed, leveraging e-newsletters, in-person events and the implementation of a new business model.
The new model optimized efficiency and streamlined onboarding procedures for heightened productivity. Additionally, the updated marketing collateral, website re-design and social media strategy ensured a cohesive and compelling external brand identity.
INTEGRATED MARKETING
& INTERNAL EVENT PLANNING
Internal Communications Strategy
Website Redesign
Operational Planning
Email Newsletters
Marketing Collateral
Social Media Strategy
& Content Creation
JACK & LILY SHOES
This scope of work included a website redesign, and brand amplification through e-newsletters, weekly flash sales, and social media campaigns. Supported in tradeshow planning, liasing with retail reps and coordinating with cross-functional teams.
The website revamp included a comprehensive audit, content re-writing, product reshoots and liaising with external agencies. The re-design resulted in an efficient e-commerce experience, including a faster checkout process, a 62% decrease in “Pending Payments,” and a conversion rate increase from 2.25% to 2.69%.
INTEGRATED MARKETING
Website & SEO Revamp
Video Production
Marketing Collateral
Tradeshow
& Operational Planning
Social Media Strategy
& Content Creation
BC CENTRE FOR ABILITY
In support of the annual Dining for Dreams fundraising gala in 2016 and 2017, this scope included writing media releases and pitch notes, and media outreach. The “Hero Biographies” were written for web and print collateral.
MEDIA RELATIONS & EVENT COMMUNICATIONS
Biography Writing
Media Outreach
Press Release
& Pitch Notes